We admit it. We’re not like the other film production companies and that’s not just ok. It’s awesome! Having the courage to be different only means to stay true to yourself and your product.
Our ambition was born from our automotive passion. Daniel Michaelis started producing and directing the first car videos in 2007 and published them on Youtube. He introduced the world to the videos of Format67, a lifestyle brand from car enthusiasts for car enthusiasts.
These videos paved the way for every cinematographer focussed on working with cars. Respected by the automotive community and acknowledged by the industry.