IMAGE FILM, GITI TIRE
When Giti Tire asked for a video including a father-son-story, our creative department established a link between the core values of the Giti products and the narrative framework. Performance happens on every level, and only reliability can ensure others to perform at their best.
Putting a professional racing driver behind the wheel of a Lamborghini seemed like a perfect automotive analogy to testing the reliability of your partners.
Image film for Giti Tire Germany.
Director: Daniel Michaelis
Executive Producer: Rene Eckert
Production Company: Sixtyseven Pictures
Director of Photography: Daniel Michaelis
Camera Operator: Alexandro Biber:
Precision Driver: Kevin Hettel, Dominik La Roche
Post Production: Sixtyseven Pictures
Editor: Daniel Michaelis
Sound Mix/Sound Design: