AKRAPOVIC BMW M4
CORPORATE FILM

Silence is overrated.

A corporate film that creatively conveys the importance of sound design in the automotive world.

As a renowned aftermarket exhaust manufacturer, Akrapovic entrusted us with the challenge of creating a film that would not only work as an informational video, but also could generate a viral effect.

We chose a simple yet delicate narrative to stress the importance of sound, while connecting the side story to the product itself.

With close to 2.5 million views, we can happily report that expectations have been exceeded.

Watch on vimeo
INFORMATION
CLIENT:
DATE:
DEPARTMENT:
FORMAT:
DIRECTOR:
CREDITS
[BMW M4]
Product film for Akrapovič exhaust systems.

Agency:
Director: Daniel Michaelis
Executive Producer: Rene Eckert
Local Producer:
Production Company: Sixtyseven Pictures
Director of Photography: Daniel Michaelis
Camera Operator: Alexandro Biber
Precision Driver: Kevin Hettel, Dominik La Roche
Grip:
Post Production: Sixtyseven Pictures
VFX:
Editor: Daniel Michaelis
Grading: Bernd Güßbacher
Music:
Sound recording:
Sound Mix/Sound Design: