AKRAPOVIC BMW M4
As a renowned aftermarket exhaust manufacturer, Akrapovic entrusted us with the challenge of creating a film that would not only work as an informational video, but also could generate a viral effect.
We chose a simple yet delicate narrative to stress the importance of sound, while connecting the side story to the product itself.
With close to 2.5 million views, we can happily report that expectations have been exceeded.
Product film for Akrapovič exhaust systems.
Director: Daniel Michaelis
Executive Producer: Rene Eckert
Production Company: Sixtyseven Pictures
Director of Photography: Daniel Michaelis
Camera Operator: Alexandro Biber
Precision Driver: Kevin Hettel, Dominik La Roche
Post Production: Sixtyseven Pictures
Editor: Daniel Michaelis
Grading: Bernd Güßbacher
Sound Mix/Sound Design: